Beyond Words: Localizing Content for a German Audience

I am a passionate copywriter and translator specializing in German SEO/web content, mainly for e-commerce and IT/SaaS businesses. In my work, I go beyond literal translation. I use a transcreation approach to localize copy so that it really resonates with the German audience and actually drives (website) conversions.

When I helped establish the German-speaking market for Channable, I experienced firsthand what it takes to attract and retain customers in Germany. The key to success is trust—and that trust only develops when every aspect of the customer experience feels authentic and reliable. Your (website) copy is often the first impression potential clients have of your brand, and I help you make it count from the very first read.

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Services

Translation and Writing

  • Translation/Transcreation: Dutch/English to German and German to Dutch
  • Copywriting in German and Dutch
  • Copy(editing) in German

My first language is German. To guarantee native-level quality, I collaborate with native speakers for translations into the target language Dutch and English.

E-Commerce Services

  • Content Management (Creation, Upload, Maintenance …)
  • (Limited) E-Mail-Marketing
  • Product Maintenance Webshop
  • Channel Management (Amazon, bol etc.)

Tools I am used to work with:

CMS
Shopify, Magento, Webflow, Wix, WordPress/WooCommerce
Marketing
Ahrefs, Canva, Channable, Mailchimp
Google
Google Ads, Analytics, Search Console
Other
HubSpot, Notion, Slack, Trello, Zendesk ...

Portfolio

Channable Copywriting & Translation

I regularly write and translate marketing content in three languages and recently helped Channable optimize their key content pages for SEO.

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Returnless Copywriting & Translation

I translated the website from Dutch into German and regularly write posts and guest blogs. I also translated the software tool from English into both German and Dutch.

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Hunkemöller Translation

I contributed to developing their German tone of voice and transcreated campaign copy for multiple recent marketing initiatives.

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Gateway to Germany Copywriting & Content Management

I migrated the website from WordPress to Wix, regularly write blog posts for the Duitsland-Wiki, and create and manage LinkedIn content.

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Wunderland Kalkar Copywriting & Translation

I wrote and translated the new website for Wunderland Kalkar and supported De Fabrique Holding with their German marketing materials.

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Leadinfo Copywriting & Translation

I was responsible for the German web content and the help center, ensuring consistency and localization across all materials.

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Stager Translation

I translated the Stager website from Dutch to German.

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Voicebooking Translations

I translated multiple posts and e-books from Dutch to German.

Source Translation

Comeandstay.nl Website Manager

Comeandstay.nl is my project. I set up and designed the entire website and created most of the content and all digital products.

Website

Quotes

Rob van Nuenen Co-founder & CEO at Channable

Simone has been connected to our company for a long time now. As a colleague, she contributed greatly to setting up the German market for Channable. And even now, as a freelancer, she still helps us out with writing great texts.

Maaike Molenkamp Country Manager DACH at Leadinfo

Simone is an excellent content writer; she understands exactly how to address and target customers in the DACH region nowadays. What is quite unique is her experience in sales for a SaaS company. She understood the commercial and technical aspects of our business perfectly. And a big plus is that she is a lot of fun to work with and brings a lot of positive energy!

Jill Kiwitt Marketing Manager DACH at Channable

Simone is reliable, flexible and proactive. She understands the needs of our audience and is able to adapt her content and translations accordingly. I can really recommend working with her!

Enrico Kretschmar Director & Germany Specialist at Gateway to Germany

“Simone shares our passion for a world without borders. At Gateway to Germany, we believe that we can only facilitate Dutch businesses in Germany by enabling them to understand their German counterparts. And by understanding, we do not only mean language, but also history, culture and social aspects. Simone does a great job in helping our customers truly understand Germany and Germans by contributing regularly to our online business guide ‘Duitsland-Wiki’.”

Marc Friedrichsen Managing Director Boutique Danoise

Simone set up our digital marketing. Apart from successful operations today, we really appreciated the pro-active and competent way she was leading this project. The way she communicates, takes action and focuses on results is state of the art – and very helpful for a sme like us. I can recommend Simone to anyone searching for professional help on digital marketing!

Marko Faas Copywriter at Dutchview

“Simone thoroughly immerses herself in the subject, so that the result is more than a translation. She is also flexible. This makes her a pleasant partner to work with.”

Steven Brautigam Content Manager Voicebooking.com

“Simone is a top-class translator. Really understands the tone of voice of the company and delivers on short notice.”

Anna de Vos Projectmanager Vertellis

“Simone is very flexible, fast and accurate. I really like working with her!”

Hein Strijker Owner Dutch Dandy

“I’ve experienced Simone as highly trustworthy, qualitative and cooperative. Fast as well. Always thinking along with us and come up with new ideas and solutions for improvement.”

About me

Full Name
Simone Sollberger
e-mail
contact@simonesollberger.nl
address
Utrecht, Netherlands
Company
Feinheit
KVK
65941063
BTW
NL002489529B51

I am based in Utrecht, the Netherlands. However, I love to travel and sometimes take my projects with me to work hybrid or remotely. I’d love to come round for coffee if we’re geographically close. If not, I am available on Google Meet, Zoom, Slack etc.

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