I am a passionate copywriter and translator specializing in German SEO/web content, mainly for e-commerce and IT/SaaS businesses. In my work, I go beyond literal translation. I use a transcreation approach to localize copy so that it really resonates with the German audience and actually drives (website) conversions.
When I helped establish the German-speaking market for Channable, I experienced firsthand what it takes to attract and retain customers in Germany. The key to success is trust—and that trust only develops when every aspect of the customer experience feels authentic and reliable. Your (website) copy is often the first impression potential clients have of your brand, and I help you make it count from the very first read.
My first language is German. To guarantee native-level quality, I collaborate with native speakers for translations into the target language Dutch and English.
I regularly write and translate marketing content in three languages and recently helped Channable optimize their key content pages for SEO.
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I translated the website from Dutch into German and regularly write posts and guest blogs. I also translated the software tool from English into both German and Dutch.
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I contributed to developing their German tone of voice and transcreated campaign copy for multiple recent marketing initiatives.
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I migrated the website from WordPress to Wix, regularly write blog posts for the Duitsland-Wiki, and create and manage LinkedIn content.
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I wrote and translated the new website for Wunderland Kalkar and supported De Fabrique Holding with their German marketing materials.
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I was responsible for the German web content and the help center, ensuring consistency and localization across all materials.
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I translated the Stager website from Dutch to German.
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I translated multiple posts and e-books from Dutch to German.
Comeandstay.nl is my project. I set up and designed the entire website and created most of the content and all digital products.
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“Simone has been connected to our company for a long time now. As a colleague, she contributed greatly to setting up the German market for Channable. And even now, as a freelancer, she still helps us out with writing great texts.”
“Simone is an excellent content writer; she understands exactly how to address and target customers in the DACH region nowadays. What is quite unique is her experience in sales for a SaaS company. She understood the commercial and technical aspects of our business perfectly. And a big plus is that she is a lot of fun to work with and brings a lot of positive energy!”
“Simone is reliable, flexible and proactive. She understands the needs of our audience and is able to adapt her content and translations accordingly. I can really recommend working with her!”
“Simone shares our passion for a world without borders. At Gateway to Germany, we believe that we can only facilitate Dutch businesses in Germany by enabling them to understand their German counterparts. And by understanding, we do not only mean language, but also history, culture and social aspects. Simone does a great job in helping our customers truly understand Germany and Germans by contributing regularly to our online business guide ‘Duitsland-Wiki’.”
“Simone set up our digital marketing. Apart from successful operations today, we really appreciated the pro-active and competent way she was leading this project. The way she communicates, takes action and focuses on results is state of the art – and very helpful for a sme like us. I can recommend Simone to anyone searching for professional help on digital marketing!”
“Simone thoroughly immerses herself in the subject, so that the result is more than a translation. She is also flexible. This makes her a pleasant partner to work with.”
“Simone is a top-class translator. Really understands the tone of voice of the company and delivers on short notice.”
“Simone is very flexible, fast and accurate. I really like working with her!”
“I’ve experienced Simone as highly trustworthy, qualitative and cooperative. Fast as well. Always thinking along with us and come up with new ideas and solutions for improvement.”
I am based in Utrecht, the Netherlands. However, I love to travel and sometimes take my projects with me to work hybrid or remotely. I’d love to come round for coffee if we’re geographically close. If not, I am available on Google Meet, Zoom, Slack etc.